Although Texas Governor Greg Abbott has given movie theaters the go-ahead to open on Friday, Cinemark and AMC theaters say it will be mid-summer before they open.
But movie theater chains might not open so quickly. According to Deadline, AMC and Cinemark are among two movie theater chains planning for a mid-summer reopening date.
The decision to open in the summer is due to safety concerns and the lack of fresh content.
A Cinemark representative told Deadline:
“Cinemark is continuing to follow the timeline Mark Zoradi discussed on its April 15 liquidity call. The company is currently working toward a mid-summer opening date, contingent upon health and safety regulations, as well as availability of studio content. The first release currently scheduled is Christopher Nolan’s ‘Tenet’ set for July 17. It is important to note that the theatrical exhibition’s return to ‘normalcy’ may span multiple months, driven by staggered theatre openings due to government limits, reduced operating hours, lingering social distancing and a ramp up of consumer comfort with public gatherings.”
- AMC released a statement, too, per Deadline:
“As the largest movie theatre chain in the United States, AMC is strongly committed to bringing movies back to the big screen, safely and responsibly. As we plan our reopening, the health and safety of our guests and associates is our absolute highest priority. To be able to open, we also need a line of sight into a regular schedule of new theatrical blockbusters that get people truly excited about returning to their favorite movie theaters. Those blockbusters are scheduled to return this summer, beginning with Warner Brothers’ ‘Tenet’ and Disney’s ‘Mulan,’ with many more major titles scheduled immediately thereafter. While we expect to open our theaters in the weeks ahead of these new blockbusters, utilizing creative programming of immensely popular previously released films, we would be wise to do so only directly in advance of the release of major new movie titles. AMC is currently working through every detail required to successfully showcase these exciting new releases in an environment that’s safe and welcoming for moviegoers, and we will share those details as we get closer to the dates when our theaters will reopen.”
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